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Review request templates

Fill in your business, the customer and the job to get a text, a follow-up, an email and a line to say on the doorstep, ready to copy.

Ask for a review the day you finish the job, by text, with a direct link to your Google review box. Keep it short: thank them by name, mention the work, and ask for a quick review. One friendly reminder a few days later is fine. Never offer a reward for a review.

Text, the day the job is done
Hi Jo, it's Smith Plumbing Co.. Thanks for having us in for the water heater install. If you're happy with the work, would you leave us a quick Google review? It really helps a small business: [your review link]

Follow-up text, three days later
Hi Jo, just a gentle nudge in case you missed it. A Google review for the water heater install would mean a lot to us: [your review link] Thanks, Smith Plumbing Co.

Email
Subject: How did we do on your water heater install?

Hi Jo,

Thank you for choosing Smith Plumbing Co. for your water heater install. If you're happy with the work, could you spare a minute to leave us a Google review? It's the main way new customers find us.

[your review link]

If anything isn't right, reply to this email and we'll sort it.

Thanks,
Smith Plumbing Co.

To say on the doorstep
"Glad you're happy with it. We're a small business and most of our work comes from Google reviews. I'll text you a link; if you could leave a few words, it would help us a lot."

More reviews start with answered calls

Automatic review requests are coming to Sam. Today, Sam answers every call and builds the website your reviews send people to.

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What makes a review request work

  • Timing. Ask the day the job is finished. A week later, the moment has gone.
  • Personal. Use their name and the job. "Thanks for having us in for the new boiler" gets more replies than "Please review us".
  • One tap. Include a direct review link. Make one with the Google review link generator.
  • One reminder. A single follow-up a few days later is polite. More than that annoys people.

Ask everyone

Google's rules don't allow "review gating": asking only the customers you think are happy, or offering anything in return. Send the same request to every customer. A steady flow of honest reviews, with a few four-star ones, looks more trustworthy than a perfect score anyway.

Questions

Text or email?

Text, for most trade customers: it is read within minutes and the link opens straight on the phone. Use email for business customers or when you don't have a mobile number.

How many reviews do I need?

More than the businesses you compete with in your area, and new ones every month. Recent reviews matter to customers as much as the total.

Can I offer a discount for a review?

No. Google does not allow incentives for reviews, and reviews it thinks were paid for can be removed.

Embed this tool on your website

Free for trade bodies, colleges, accountants, suppliers and bloggers. Paste this where you want the tool to appear:

<iframe src="https://usesam.com/us/tools/review-request-templates/embed/" title="Review request templates" width="100%" height="720" style="border:0;max-width:760px" loading="lazy"></iframe>
<p><a href="https://usesam.com/us/tools/review-request-templates/">Review request templates</a> by Sam</p>

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