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Google review reply generator
Pick the star rating, add the reviewer's name and what they mentioned, and get two replies to copy. Edit them to sound like you.
Reply to every Google review within a day or two. Thank happy customers by name and mention the job. For a bad review, stay calm: apologise for their experience, give your side in a sentence or two, and invite them to call you. Never argue in public.
Thank you, Jo! We're really glad you're happy with bathroom refit. It was a pleasure, and we're here whenever you need us again. Sam, Smith Plumbing
Thank you, Jo for taking the time to leave a review. Great to hear the bathroom refit went well. Recommendations like yours mean a lot to a small business like ours. Sam, Smith Plumbing
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Start freeWhy reply to every review
People choosing a tradesperson read your replies as well as the reviews. A short, warm thank-you shows you care; a calm answer to a bad review often does more for you than another five-star one.
Replying to a bad review
- Reply within a day or two, once you're calm.
- Thank them, say sorry it didn't go well, and don't argue the details in public.
- Give a phone number or email and offer to put it right.
- Never share the customer's personal details or job information in the reply.
These replies are templates, not AI: they are built from what you type, so read them through before posting.
Questions
Should I reply to reviews with no text?
Yes. A short thank-you takes seconds and shows anyone reading that you look after customers.
Can I get a bad review removed?
Only if it breaks Google's rules, for example if it is fake, offensive or from someone who was never a customer. You can flag it from your Google Business Profile. A fair but negative review stays, so reply to it well.
Should every reply be different?
Yes, as far as you can. Mention the job or something the customer said, so replies don't read as copy and paste.
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